J. Crew NYFW 25 VIP Dinner
Creative Production

At 190 Bowery, J.Crew’s NYFW 25 VIP Dinner transformed the iconic townhouse into a living celebration of prep and nostalgia. Guests sipped cocktails to the lush vocals of Blood Orange before gathering for a family-style dinner by chef Flynn McGarry, previewing his new restaurant, Cove. Every room carried the textures of J.Crew — stripes, cashmere, and warmth — making the evening feel like stepping into the pages of a catalog. As Creative Producer, I shaped the dinner into an immersive brand expression, layering every detail with texture, heritage, and intention to create a dinner party both timeless and unforgettable.