Calvin Klein Bad Bunny Campaign Truck
For the launch of the Calvin Klein x Bad Bunny collab, we brought an immersive branded truck experience to the streets of Miami. Fans shopped the collection, picked up exclusive merch, and cooled off with free popsicles, while a custom photo booth styled after the campaign video captured the energy of the drop. As Project Manager, I oversaw custom fabrication and the public activation, ensuring a seamless rollout that connected the collab directly with Bad Bunny fans and fashion lovers alike.






