100% Silk Campaign
Creative Direction, Production

For the 100% Silk campaign, I developed the central idea, assembled the crew, and oversaw casting, ensuring the vision translated seamlessly across image, movement, and sound. Beyond concepting, I managed production logistics, guided styling and visual references, and worked closely with the director and DP to shape the campaign’s tone and aesthetic. The result was a cohesive piece that balanced music, fashion, and cinematic storytelling.

Director: Drew Lint; Creative Director: Erin Reznick; Director of Photography: Ann Tipper; Styling: Inez Genereux; Score: Casey MQ; Colour: Calvin Thomas